/ Written by Grace Fitzgerald

If you build it, they will come

photocred: Fia Gulliksson, Food in Action

There’s no beating about the bush with Swedish Fia Gulliksson of Östersund—a woman on a mission. She is all about three things; people, passion and produce. She tells us how she brought Östersund, her regional area of Sweden, to international acclaim through sheer will and determination.

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/ Written by Grace Fitzgerald

Sweden—More than meatballs

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Five years ago, the Minister for rural affairs, Eskil Erlandsson, had an idea. No plan, just a vision. A vision to make Sweden ‘The New Culinary Nation’ of Europe. And people laughed. But this is the vision of which VisitSweden’s Ami Hovstadius is Communications manager. But today?

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