The planning group had its second meeting on this past Tuesday. This time we held the meeting at our web consulting agency Webupdate(website only in Swedish I’m afraid).
I think it’s good for the group to meet at new places and this way we all get to see each others offices. And it’s more fun!
What is Personas?
We focused heavily on creating suitable personas for the online community. So what is personas? You might not know and I don’t blame you.
Here’s a good, although somewhat lengthy, explanation from wikipedia:
“Personas or personae are fictitious characters that are created to represent the different user types within a targeted demographic that might use a site or product. Personas are given characteristics and are assumed to be in particular environments based on known users‚Äô requirements so that these elements can be taken into consideration when creating scenarios for conceptualizing a site. Cooper (1999) outlined the general characteristics and uses of personas for product design and development.
In the context of software requirements gathering, a user persona is a representation of a real audience group. A persona description includes a user‚Äôs context, goals, pain points, and major questions that need answers. Personas are a common tool in Interaction Design.”
Common tool in Interaction Design indeed. Good thing then we’ve got an expert in the area – Daniel Ilic.
Daniel Ilic about to start the Personas group exercise.
Basically we had a group exercise where we tried to imagine who the typical users would be, and how we could represent them in a couple of personas.
The result of this amazing almost five hour long meeting was five personas. Briefly described they represent:
- DINKS – Double Income couples with No Kids
- Active Family – Family with kids that enjoy active holidays
- WHOPS – Wealthy Healthy Older People
- Swedes, domestic
- Swedes, expatriates – Swedes that live abroad
We’re working on refining these now and fleshing out their “personalities”.
I’ll likely try to get some feedback from all you readers later. It would be great to see that most of you fit into one of these personas and if not, modify them accordingly.
Next meeting will be about brainstorming all the amazing services for these personas.
I can’t wait!