/ Written by Jenny Jonevret
Posted in OAS 2011

Preliminary program, Academy of Sweden – Outdoor 2011

 

Preliminary program, Academy of Sweden – Outdoor 2011
 
Friday March 25
Arrival: Individual flights to Trondheim (Norway)/meet at Vaernes/Trondheim Airport.

13.00: Departure by bus from the airport and transfer to Storulvån Mountain Lodge. At the Lodge we will start the distribution of the outdoor equipment that you will be able to try out during the entire Academy (see the equipment list on our blog).

After this we will go out and learn how to set up a tent in the mountains.

Dinner at the Lodge

Welcome meeting: Information about the program. You will also learn how to use your outdoor equipment properly.

Saturday March 26
Adventure day: We put on snowshoes and go hiking in the beautiful winter landscape of Jämtland. Those with experience can use touring skis. We will also have a dog sledge with us, which everyone will get to experience.

We cook both lunch and dinner outdoors, and will spend a winter night in tents.

 
Sunday March 27
We start the day by hiking back to the Lodge.

From the lodge we take a bus to Åre and check in at our hotel. Åre is a world-famous ski resort at the foot of Åreskutan Mountain. Åre has twice hosted the Alpine World Ski Championships, and it attracts huge numbers of visitors every year.

After lunch is a workshop where tour operators get the opportunity to meet local suppliers at Holiday Club Åre to discuss future business opportunities.

Scandinavian Outdoor Group holds clinics for participating retailers. Partipating journalists can choose between a visit to the Moose Farm and downhill skiing with a guide.
 
 Dinner at Hyddan Restaurant.

Monday March 28
Activity day: In Åre you can try out something you might never have done before, such as downhill skiing, ice climbing, horse riding, ziplining or ice fishing.

We all get together for lunch at one of Sweden’s best and most exciting restaurants, Fäviken Restaurant, Restaurateur Magnus Nilsson uses traditional cooking methods.

On the way to Östersund we stop at Lundhags, a producer of outdoor gear, where we get to see how their boots are made. Then we continue to Jämtland’s largest town, Östersund, and check in at ”Camp Södergren”.

Tour operators will get a tour of some hotels in Östersund.

Retailers will visit Woolpower to see their production of thermal underwear. Journalists have the option of visiting the National Winter Sports Centre or taking part in one of the above activities.
 
  Our final dinner starts with a pre-dinner drink at Arctura, with breathtaking views of the mountains and forests, while Jerker Bexelius gives a presentation of Sami* culture. At the dinner you will be served modern versions of traditional Sami food, and if we are lucky there will be some lovely surprises during the evening. Now it´s time for your final exam….

*Samis are the aboriginal people of Sweden. Their “kingdom”, streches over northen Sweden, Norway, Finland and Russia.

Tuesday March 29
On the last day we try tour skating/kick-sledding on Lake Storsjön by the centre of Östersund. Lake Storsjön is Sweden’s fifth largest lake, offering strong ice every winter, for a wide range of activities.

We conclude the trip with some snacks on the ice, before going to the airport.

Comments

/ Written by Jonas Hållén

Gone fishing in Stockholm

Photo: Helen Lundgren/Catch & Release

It’s a strange sensation. You’re standing there idle in the boat, reeling in. Then, suddenly, there’s a jerk. You feel it all the way through the line, rod and arm. If the pike is small you can start reeling in slow and careful. If you got a 5+ (kilos) pike on the bait you need […]

Read more
/ Written by Jonas Hållén

A ride on the town

Photo: Henrik Trygg.

Stockholm is beautiful city to bike in. With a bike and a and SL Access card you can head wherever you want around the city. Cycling has grown increasingly popular in Stockholm. Around 100 00 people use their bikes every day. A lot of them use their bikes as a mode of transportation, but you […]

Read more
/ Written by Jonas Hållén

Next stop: the Archipelago

Photo: Henrik Trygg

I was 19 and new in Stockholm, knew nothing about the archipelago along the coast. We decided we wanted to go anyway. But where? We ended up on Utö. It’s a first-time experience of the Stockholm archipelago I share with many other people: Utö being their first stop in the coastal scenery. While there are a […]

Read more
/ Written by Jonas Hållén

The glittering prize

IMG_2908

We had crossed Hansta Bay (Hanstafjärden) and were on our way between the islands Gåssten and Utterkobben with our kayaks when it became obvious: the wind from the open sea was too strong. The waves grew as we tried to make our way east of Idskär to the island Borgen. My friend Lech started laughing […]

Read more