Jämtland-Härjedalen was the setting of this year’s Academy of Sweden – Outdoor. Sofie Jugård Löfgren, co-owner of outdoor operator Aktivut, gives you three good reasons to return to the middle of Sweden.

There will be quite a lot of snow falling this week in Storulvan. When we arrive at the Academy of Sweden – Outdoor 2011 we can expect fresh to moderate breeze and temperatures around -7°C.

Hi, soon I’m leaving the Swedish archipelago to blog for you from the Academy of Sweden – Outdoor 2011…

The SOG crew is now back home and yes, we miss you all! And we miss Värmland. Thanks again for the contribution to the Polar Bears, together we collected almost 5 000 Euro. I also want to send you a big THANK YOU from WWF in Sweden!! If you want to give more money for [...]

Dear Outdoor Ambassadors of Sweden! Thank you very much for your participation at OAS in Värmland. Now I am back in the office and it feels empty that you all have gone back to your home countries… I really hope you had some interesting and useful experiences from your stay. If you have any questions [...]

Hi! I’d like to introduce myself and tell you a little about what my role at Outdoor Academy of Sweden is. My name is Tommy Sollén and I’m the social media manager at VisitSweden. That usually means a whole lot of things but once a year at the OAS it simply means that I’m the [...]

Hi Outdoor Friends, We are doing the final preparation for OAS next week and we are very much looking forward to welcoming almost 50 tour operators, journalists and outdoor retailers from 18 different markets. Scandinavian Outdoor Group (SOG) http://www.scandinavianoutdoors.com is very proud to be part of this Outdoor Academy. We are eager to show you [...]

Hi! If you’re reading this blog then please consider leaving a comment. It’s nice to know what you think of OAS, the stories, photos and videos. Thanks!

A few words from Ann-Charlotte, Catrine & Jennie at West Sweden Tourist Board: I hope you all made it home ok on Monday and that you have managed to catch up on sleep a little bit. On behalf of the West Sweden Tourist Board I just want to say a BIG thank you to all [...]

Hi, After looking at the participant´s list I´m happy to see that so many has signed up for this year´s Outdoor Academy. Also, it´s nice to see that so many countries are represented. In West  Sweden we look forward to welcoming you all to our part of the world in late September where we will [...]